CHEIKH MAOULAININE, Fatimattou Zahra; SOUAF, Malika. Impact du Big Data sur la gestion des relations clients : Revue de littérature. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 5, n. 7, p. 452–464, 2024. Disponível em: https://ijafame.org/index.php/ijafame/article/view/1523. Acesso em: 22 oct. 2026.