AIT SOUDANE, Jalila; AMAZIAN, Mounia. Le triptyque : « marque-savoir-faire-assistance » dans la relation franchiseur-franchisé. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 2, n. 3, p. 274–290, 2021. Disponível em: https://ijafame.org/index.php/ijafame/article/view/146. Acesso em: 15 sept. 2026.