JARIDE, Chama; ALLAMMARI, Yassin; TAQI, Ahmed; RAHOU, El Hassania. Evaluation de l’impact de la gestion de la relation client sur la fidélisation de la clientèle : Cas du secteur bancaire marocain. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 5, n. 5, p. 164–182, 2024. Disponível em: https://ijafame.org/index.php/ijafame/article/view/1434. Acesso em: 15 sept. 2026.