MELGHAGH, Meriem; OUAHI, Lhoucine. A Content marketing and its impact on consumer purchasing intention: presentation of the results of the quantitative study based on structural equation modeling. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 5, n. 5, p. 453–473, 2024. Disponível em: https://ijafame.org/index.php/ijafame/article/view/1414. Acesso em: 15 sept. 2026.