EL MOUTASSIM, Meryem; QMICHCHOU, Mohammed. Exploration de l’utilisation de la gamification dans les stratégies de médias sociaux des marques marocaines. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 4, n. 6-2, p. 370–386, 2023. Disponível em: https://ijafame.org/index.php/ijafame/article/view/1254. Acesso em: 22 oct. 2026.