JABBOURI, J., IDRISSI, K., EL ADRAOUI, F. E., DIDI SEDDIK, M. M., & RABAH–RABBOU, M. (2025). Rethinking Public Marketing in the Digital Era: A Case Study from Morocco. International Journal of Accounting, Finance, Auditing, Management and Economics, 6(8), 661–679. Consulté à l’adresse https://ijafame.org/index.php/ijafame/article/view/2026