ADIB, S., & GHAZOUANI, K. (2025). Models and Theoretical Approaches on the Concept of Loyalty: An Analysis of Paradigms and Orientations in the Marketing Literature. International Journal of Accounting, Finance, Auditing, Management and Economics, 6(7), 119–136. Consulté à l’adresse https://ijafame.org/index.php/ijafame/article/view/1957