ABOUKINANE, M. A., & BIAZ, S. (2025). Implementing CSR through sport events for Moroccan companies: The impact of organizational identification on the wider public trust and purchase intention. International Journal of Accounting, Finance, Auditing, Management and Economics, 6(3), 241–253. Consulté à l’adresse https://ijafame.org/index.php/ijafame/article/view/1822