EL HAMDAOUI, A. and FTOUH, E.M. 2023. Social medias as communicational lever and transformational vector of sales workforce in the case of cooperatives: Case study of cooperatives in Beni Mellal – Khenifra. International Journal of Accounting, Finance, Auditing, Management and Economics. 4, 6-2 (Nov. 2023), 1-20. DOI:https://doi.org/10.5281/zenodo.10211439.