Impact of strategy on the complexity of dashboard content for Moroccan SMEs: Principal component analysis

  • Ijlal EL BRAK Higher School of Technology of Casablanca, Hassan II University of Casablanca, Morocco
  • Abderrahim BENLAKOUIRI Higher School of Technology of Casablanca, Hassan II University of Casablanca, Morocco
DOI: https://doi.org/10.5281/zenodo.7832396
Keywords: PLS, PCA, Strategy; Dashboards; Performance; Moroccan SMEs

Abstract

The objective of this article is to study the impact of strategy on the complexity of dashboard content in Moroccan SMEs. In this context, we conducted a principal component analysis (PCA) on two variables, namely "the pursued strategy" and "the complexity of dashboard content". We began by estimating the reliability and validity of the measurement scales to ensure the stability of psychometric qualities. For each scale, we conducted factorial and confirmatory statistical analyses.

We then verified the variables using the Smart PLS structural equation analysis software. Finally, we statistically tested the hypotheses of our conceptual model. We used SPSS 21 software to administer an online questionnaire to survey 58 Moroccan SMEs.

According to the results obtained, it appears that leaders who follow a prospector type of strategy tend to use more complex dashboards.

 

Keywords: PLS, PCA, Strategy; Dashboards; Performance; Moroccan SMEs.

JEL Classification: C02

Paper type: Empirical Research

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Author Biographies

Ijlal EL BRAK, Higher School of Technology of Casablanca, Hassan II University of Casablanca, Morocco

Laboratoire pluridisciplinaire de recherche en Ingénierie sociale et management des entreprises – PRISME

Abderrahim BENLAKOUIRI, Higher School of Technology of Casablanca, Hassan II University of Casablanca, Morocco

Laboratoire pluridisciplinaire de recherche en Ingénierie sociale et management des entreprises – PRISME

Published
2023-04-16
How to Cite
EL BRAK, I., & BENLAKOUIRI, A. (2023). Impact of strategy on the complexity of dashboard content for Moroccan SMEs: Principal component analysis. International Journal of Accounting, Finance, Auditing, Management and Economics, 4(2-2), 406-417. https://doi.org/10.5281/zenodo.7832396
Issue
Vol. 4 No. 2-2 (2023): Empirical Research
Section
Articles

Copyright (c) 2023 Ijlal EL BRAK, Abderrahim BENLAKOUIRI

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