The role of human capital in improving organizational resilience of service establishments: A case study of hotel businesses in Marrakech

Abstract

The luxury hotel sector in Marrakech is an important industry that plays a significant role in the local economy. The success of these hotels depends on various factors, including the quality of their services, the satisfaction of their customers, and the efficiency of their operations. One factor that has not been extensively studied in the context of the Moroccan hotel industry is the role of human capital in organizational resilience.

This research aims to fill this gap by examining the influence of human capital on organizational resilience in the luxury hotel sector in Marrakech. To do this, the author has conducted a literature review and formulated hypotheses about the relationship between human capital and organizational resilience. In addition, the author has developed a semi-structured interview guide to be used in a qualitative study of this issue. The aim of this research is to determine to what extent human capital can enhance organizational resilience in the Moroccan hotel industry.

It is important to conduct this research because it will contribute to our understanding of how human capital can impact organizational resilience in the hotel industry. Human capital is often underestimated in the hotel business, and employees are not always recognized for their true value. However, human capital plays a central role in creating a quality experience for customers, and customer satisfaction is a determining factor in the success of a hotel business. By studying the relationship between human capital and organizational resilience, this research will provide valuable insights into the importance of considering human capital in order to optimize organizational resilience.

There are a few limitations to this study. One limitation is related to the literature review, which is limited due to the novelty of the subject. Another limitation is that the qualitative study of this issue may be challenging. However, despite these limitations, this research has the potential to provide valuable insights into the role of human capital in organizational resilience in the Moroccan hotel industry.

Keywords: Human capital, organizational resilience, Hospitality

JEL Classification: M54

Paper type: Empirical research