Financial communication as a strategic axis: Case of moroccan companies during the corona health crisis

Abstract

Financial communication has long been at the center of debates in the financial community. Starting from the fact that this is a simple legal obligation; financial communication has come a long way to become today a strategic axis on which the development of a company is based. Its importance has continued to prevail in the face of the most critical situations. The case of the current health crisis is a concrete example. Companies in Morocco, as in the rest of the world, have faced an uneven crisis. Hence the emergence of financial communication, to assure shareholders of the smooth running of activities, but also to explain the various solutions considered by companies in the event of unpleasant surprises. The objective of this article is to demonstrate the importance of financial communication within the different disciplines of a company, through a demonstration of the importance of financial communication within the various business disciplines, an analysis of the impact of COVID-19 on the quality of financial information of Moroccan companies, and the effect of new information and communication technologies. The pandemic has caused distress in the world of finance, with glaring economic and social risks. At a national level, Moroccan companies have been negatively affected in terms of their stability and the quality of their financial information, which has been lower during the pandemic. Indeed, this article shows that the stability and the quality of the financial information of a Moroccan company are negatively affected by the daily new confirmed cases of COVID-19. To this end, this article examines the time series and examines the role of financial communication reports during the COVID-19 pandemic and to check if there are any changes in the financial information of the Moroccan company. The results of this study provide useful suggestions for practice.

JEL Classification:  F65, O16

Paper type: Empirical research