The contribution of digital technology to building resilience in times of crisis and its impact on the performance of Moroccan S.M.E
The digital is considered today as an engine of growth and competitiveness of companies, the latter cannot deviate from their use and this was proven during the pandemic of covid 19 which showed the importance of new technologies and their role to ensure the continuity of activity.
Digital technologies play a key role in the economic sphere and in the value creation process, especially for small and medium-sized enterprises, which account for a large share of the Moroccan economy.
The objective of this paper is to study the importance of digitalization to accompany companies in their process of improving performance in times of crisis, which constitutes an unfavorable context that jeopardizes all the efforts already made at this level.
This study is conducted using a questionnaire-based quantitative approach with a sample of 35 companies. The data was processed by the sphinx software.
The results of this study show that companies that used digital means were increasingly resilient in the face of the Covid-19 crisis, which had a positive impact on the overall performance of these entities, and in an evolutionary approach the results have clearly shown the positive contribution of digitalization to the preservation and improvement of performance in crisis situations.
JEL Classification : G01, G32, P27.
Paper type : Empirical research.
Copyright (c) 2022 Souad HABBANI, Yasmina EL JAMOUSSI
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