The contribution of digital transformation to improving the operational performance of port supply chain actors

  • Bouchra SERROUKH Faculty of Legal, Economic and Social Sciences of Tangier, Abdelmalik Esaadi University Morocco https://orcid.org/0009-0001-3875-8226
  • Aziz EL KHAZZAR Faculty of Legal, Economic and Social Sciences of Tangier, Abdelmalik Esaadi University Morocco

Abstract

Our study examined the impact of digital transformation on operational performance in the maritime sector, focusing on information systems integration, process automation, the use of advanced analytics, and overall digital transformation. We aimed to understand how these elements influence efficiency and customer satisfaction within the port supply chain.

To conduct this research, we used a quantitative methodology based on a questionnaire distributed to 72 professionals in the maritime sector. The data collected was then analyzed using the PLS-SEM method via SmartPLS software, enabling complex relationship between the different variables studied to be modeled.

Our results revealed that process automation is key to improving operational performance. At the same time, the integration of information systems, while essential, did not show a significant impact on its own. The use of advanced analytics proved promising, pointing to further optimization opportunities.

Finally, although not directly tested, overall digital transformation impacts operational performance positively. Digital transformation is seen as essential to maintaining a competitive edge in a constantly changing economic environment. Digital transformation is seen as essential to maintaining a competitive edge in a constantly changing economic environment.

In conclusion, our study highlights the strategic importance of automation for the maritime sector and underscores the important role of advanced analytics and digital transformation in improving operational performance.

 

Keywords : Digital transformation, Port Supply Chain, Operational performance

JEL Classification : R4

Paper type : Empirical Research 

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Published
2024-12-08
How to Cite
SERROUKH, B., & EL KHAZZAR, A. (2024). The contribution of digital transformation to improving the operational performance of port supply chain actors. International Journal of Accounting, Finance, Auditing, Management and Economics, 5(12), 305-320. https://doi.org/10.5281/zenodo.14286008
Section
Articles