The expansion of Moroccan banks in Africa: The choice of locations and commitment

Abstract

Moroccan banks have witnessed rapid growth since the early 2000s in the African continent, particularly in French speaking countries where they have established themselves as important institutions in the financial sector. The purpose of this paper is to study two elements. First, the criteria used, by Moroccan banks, in order to choose the first territories (Countries) of establishment in Africa. Second, the entry mode mobilized in each territory and the evolution of commitment.

To respond the research questions, we adopted a case study design (Multi-case). Within this design, a three-step process was followed. First, we propose and operationalise an explanatory model. Second, we collect secondary data to conduct a longitudinal analysis over the study period. Third, we mobilize the multiple linear regression, the correlation coefficient and the discriminant factor analysis to test the hypotheses.

Three conclusions emerge from our work. First, the cultural distance between Morocco and the host countries influences the choice of the first territories of establishment. Second, Moroccan banks follow each other during their expansion in Africa. Third, the experience gained in a new territory positively affects the evolution of commitment within that territory.

Keywords: Strategy; Internationalisation; Commitment; Bank; Africa.

Classification JEL: F23, G21, M16

Paper type: Empirical Research