The effects of the Russo-Ukrainian war on the movement of multinational companies in Morocco: a new geoeconomic and geopolitical opportunity

  • Mostafa EL-KHANCHOUFI National School of Business and Management, Ibn Tofail University of Kenitra, Morocco
  • Anouar AMMI National School of Business and Management, Ibn Tofail University of Kenitra, Morocco
  • Omar OUHEJJOU ENSIAS, Mohammed V University, Rabat, Morocco

Abstract

In the context of the Russo-Ukrainian crisis, a crisis that has disrupted the international order, multinational firms were not immune to the adverse effects of this crisis, pushing these firms to adjust their implantation strategies while considering the geopolitical dimension and the upheavals that the world has experienced. Morocco, as a country with significant advantages, must seize this opportunity and leverage its political stability and geographical position to intensify the flow of Foreign Direct Investments (FDIs) to its territory, a determining factor in the geo-economic and geopolitical power of states in a globalized context.

Our research is based on a systematic approach to the literature of geopolitics, geostrategy, and geoeconomics, combined with a critical analysis of contemporary trends. This study aims to understand how this crisis influences the evolution of geopolitics and the geoeconomics of multinational companies (MNCs). In this regard, we conducted research to first determine the theoretical framework in which we examine the conceptual evolution of geopolitics and the contemporary developments that have led to the geoeconomics of MNCs, highlighting the challenges that arise for these firms.

Subsequently, we analyze the impact of the Ukrainian war on the movement of MNCs, reviewing the specific impacts of the Russo-Ukrainian crisis on MNCs, including changes in their implantation strategies. We also assess the consequences of the crisis for Morocco as a potential destination for Foreign Direct Investments. Finally, we emphasize Morocco's geopolitical advantages and how it can capitalize on the current situation.

This research aims to contribute to the understanding of the geo-economic and geopolitical implications of the Russo-Ukrainian crisis on MNCs and provide valuable insights for policymakers and economic stakeholders.

 

Keywords: Multinational Firms, Geopolitics, Geoeconomics, Geostrategy, Ukrainian Crisis

Classification JEL: F01, F02

Paper type: Theoretical Research

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Published
2023-10-20
How to Cite
EL-KHANCHOUFI, M., AMMI, A., & OUHEJJOU, O. (2023). The effects of the Russo-Ukrainian war on the movement of multinational companies in Morocco: a new geoeconomic and geopolitical opportunity. International Journal of Accounting, Finance, Auditing, Management and Economics, 4(5-1), 249-266. https://doi.org/10.5281/zenodo.10028938