The impact of strategic planning on crisis management: the case of a Moroccan public organization

Abstract

Strategic planning and crisis management are often regarded as two distinct concepts. However, by analyzing the definitions of these two concepts, it is confirmed that strategic planning and crisis management are observed as processes with the same goal of efficiency and performance. Empirically speaking, studies on the relationship between strategic planning and crisis management have become an important part of management research over the last few decades, particularly in the wake of the multiple crises that have occurred in various fields around the world (Covid19 pandemic in 2020, Ukraine-Russia conflict in 2022...). These studies have highlighted this relationship and shown the importance of strategic planning in crisis management. In this context, our research aims to study the relationship between these two concepts in a Moroccan context. This article aims to define the concept of strategic planning and its impact on crisis management. An exploratory qualitative study conducted at the Mohammed VI Foundation for the Promotion of Social Works of Religious Officers, a model of a Moroccan public organization, reveals a positive relationship between strategic planning and crisis management. Also, through this study, we have shown that the coordination, decision-making methods, qualifications, and skills of personnel in the fields of strategy and crisis management have a significant impact on successful crisis management.

Keywords: strategic planning - crisis management - public organization - processual crisis.

JEL Classification: O2.

Paper type: Empirical research.