Women’s cooperative action in Essaouira what rationality for what positioning?
The entrepreneurial work, that of female agriculture in this case, in the province of Essaouira has apparently deviated somewhere from its territorial targets. What prompted us to write this acticle is our desire to understand the elements responsible for this deviation. For local actors in the province of Essaouira, cooperative action among cooperating women works in the direction of a classic rationality in the manner of David Hume. Reason among cooperators –as individuals concerned- only allows them, in fact, to appreciate the means mobilized to achieve ends and not the ends themselves.
The overall purpose of this research is to follow the implementation of cooperative action for governance entrepreneurship and well-positioned cooperative action. Women’s cooperatives in Essaouira have not managed to position themselves, as required by the market. Their persona, in the marketing sense, is not worked as it should be, as a result, the social economy is lacking and cooperative action in the province of Essaouira needs a truly rational review. Field work was carried out to collect qualitative and quantitative data according to a precise systemic analysis. At the end of this article, we suggest effective support for cooperants, entrepreneurs, so that the work is oriented towards entrepreneurial ethics.
Keywords: Cooperative action, Local actors, Cooperative, Entrepreneurship, Positioning,
JEL Classification: O31
Paper type: Empirical Research.
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