The Contribution of Internal Communication to the Social Performance of the Company: Case of Moroccan SME

Abstract

This research focuses on the contribution of internal communication, through its various antecedents, on social performance by integrating human skills and entrepreneurial motivation in Morocco. Given the development of ICT (Information and Communication Technologies), individual and collective behaviors at work have changed, so we faced difficult communication. The application of human resources management is more requested so that it promotes the acquisition of knowledge, their exploitation, know-how, and creativity everywhere to companies, public and private organizations, indeed this application improves the working conditions and the acquisition of global performance.

We have carried out a state of the art on theoretical framework, through which we seek to highlight the contributions of internal communication within the organization on the managerial level. This literature review has allowed us to establish eight hypotheses concerning the delimitation of the concept of internal communication, to determine its purposes and consequently to identify the dimensions of said purposes; with qualitative methodology through its four contributions to the organization, in this case, the commitment, satisfaction, motivation and individual performance that represent a management lever capable of developing a capacity and a performing competence.

Keywords: Internal Communication; Organizational Commitment; Corporate Social Performance; Know-How.

JEL Classification: O1. O15. O35

Paper type: Empirical research