Study of the relationship between the internal communication strategy and the formation of the psychological contract, theoretical reflection

  • Jaouad ZERRAD National School of Business and Management of settat, Université Hassan Premier, Settat, Maroc
Keywords: strategy of communication- psychological contract- limits- organizational behavior

Abstract

Communication has emerged as one of the major issues in the employee’s professional and personal life. It is a process with actors who experiment with ad hoc instruments applied to diverse and sometimes innovative fields. It develops at the crossroads of several disciplinary fields such as management, human resource management, social psychology, organizational behavior. Gradually, the concept, as well as the underlying practices, has spread to become an essential practice and indispensable to the creation and development of new managerial practices in this case the psychological contract. The relationship between communication and the psychological contract reflects a strong need for involvement for a possible adhesion to this contract that would spare the manager a relationship of mistrust with his employees.

Communication in the service of the psychological contract is an elaborated choice, a formatting so that the psychological contract is subsequently a tool for controlling behavioral uncertainties. Internal communication leads to the creation and maintenance of the positive psychological contract synonymous with commitment, motivation and job satisfaction whose objective is the development of employee performance.

Our article aims to summarize the literature on the concept of psychological contract by articulating the findings with the internal communication of the company. 

 

Keywords: strategy of communication- psychological contract- limits- organizational behavior

JEL Classification: M10

Paper type: Theoretical Research

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Published
2023-06-28
How to Cite
ZERRAD, J. (2023). Study of the relationship between the internal communication strategy and the formation of the psychological contract, theoretical reflection. International Journal of Accounting, Finance, Auditing, Management and Economics, 4(3-1), 724-739. https://doi.org/10.5281/zenodo.8092705