Sustainable and technological concepts leading to the attractiveness of foreign investment in Morocco: the case of the tourism sector

Abstract

The topic of attractiveness of foreign investments in the tourism sector in Morocco and its sustainable development is of great importance for several reasons.

Firstly, the Moroccan tourism sector represents a significant source of revenue for the country, thus making a substantial contribution to its economy. It is therefore important to identify sustainable concepts that can contribute to the attractiveness of foreign investments in the Moroccan tourism sector, while ensuring that the industry's development is carried out responsibly.To address this issue, we have developed a questionnaire dedicated to the managers of various tourism businesses in the Agadir region. This questionnaire has yielded 267 responses. Indeed, according to the results of the principal component analysis (PCA), all the explanatory variables are significantly correlated. This indicates that sector policies, tourist perceptions, advanced technological infrastructure, and technological tools are all important factors contributing to the attractiveness of foreign investments in the Moroccan tourism sector, and therefore, to the overall performance of the sector.r. The article presents a literature review on Morocco's attractiveness as an investment destination. A research methodology is then described, with a focus on the Agadir region. The results of the principal component analysis highlight the sustainable and technological concepts that foster the attractiveness of foreign investments. In conclusion, explanatory variables such as sector policies, tourist perceptions, infrastructure, and technological tools have an impact on the performance of the Moroccan tourism sector, but more advanced statistical analyses are needed.

Keywords: Foreign investment, Sustainable attractiveness, Tourism sector, Strategy, Sustainable development

JEL Classification : Z3, Z32, L83

Paper type : Empirical research