Study of the organizational socialization process of new recruits in the hotel sector

Abstract

In a context of shortage of certain profiles or qualifications, companies are faced with the challenge of integrating and retaining new recruits, and must imagine and implement new solutions in terms of organizational socialization.

Hotel establishments - in Morocco - do not escape this economic imperative which questions the place of team management, management of organizations and leadership of superiors. This observation is more striking in the luxury hotel industry in Marrakech, which faces a fairly demanding clientele in relation to the quality of service and the quality of the profiles. Executive profiles are increasingly in demand, although they are rare at the base, in addition to the Covid'19 crisis has pushed many of them to leave the hotel sector. To do this, hotel establishments are required to implement organizational socialization strategies to better retain and keep them.

The objective of this article is to study the process of organizational socialization of new recruits. The field survey covered a sample of 17 new recruits from different hotels in the city of Marrakech to trace their integration journey, and explain in sufficient detail how organizational socialization practices contribute to successful integration.

The method used for data collection is the semi-structured interview, the interviews have been transcribed in full. The data was analyzed through thematic content analysis assisted by the NVivo software.

This survey has the particularity of identifying organizational socialization strategies in hotel establishments, the course of the organizational socialization process, and the factors that influence it.

Keywords: Integration - Hotel establishment - Morocco - Marrakech - organizational socialization.

JEL Classification: M12

Paper type: Empirical research