Template-Type: ReDIF-Article 1.0
Author-Name: Felix NKIENDEM
Author-Email: nkienfelix@yahoo.fr
Author-Workplace-Name: Dschangs University, Cameroon
Author-Name: Nicodème KEMDONG TENEKEU
Author-Email: kemdongnico@gmail.com
Author-Workplace-Name: Bamenda University, Cameroon
Author-Name: Mariama GHAH KUKUH
Author-Email: kemdongnico@gmail.com
Author-Workplace-Name: Bamenda University, Cameroon
Title: Electronic banking and customers’ satisfaction in banking institutions in BAMENDA
Abstract: This study was set out to assess the effect of e-banking on customers’ satisfaction in banking institutions in Bamenda. To achieve this, a convenient sampling technique was used and the study targeted a 15 commercial banks in Bamenda of which 6 banks were being sampled. In the 6 banks, the researcher came out with a sample size of 300 respondents. Ordinary least square was used for model specification. The multiple regression was used for the inferential statistics. The study indicated that ATM has a positive and significant influence on the customers’ satisfaction since the beta value was positive and significant at 5% alpha. The study indicated that mobile banking has a positive and significant influence on customers’ satisfaction since the beta value was positive and significant at 5% alpha. The study also indicated that internet banking has a positive and significant influence on the customers’ satisfaction since the beta value was positive and significant at 5% alpha.   Keywords: e-banking, commercial banks and customers’ satisfaction JEL Classification: G21 Paper Type: Empirical Research
Keywords: e-banking, commercial banks and customers’ satisfaction
Journal: International Journal of Accounting, Finance, Auditing, Management and Economics
Pages: 372-383
Volume: 4
Issue: 3-2
Year: 2023
File-URL: https://ijafame.org/index.php/ijafame/article/view/965
File-Format: text/html
File-URL: https://ijafame.org/index.php/ijafame/article/view/965/964
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Handle: RePEc:aoa:journl:v:4:y:2023:i:3-2:p:372-383