Template-Type: ReDIF-Article 1.0
Author-Name: Amina CHANDAD
Author-Email: amina.chandad@etu.uae.ac.ma
Author-Workplace-Name: National School of Business and Management of Tangier, Abdelmalek Essaâdi University, Morocco
Author-Name: Mohamed Amine BENCHEKROUN
Author-Email: bench.univ@gmail.com
Author-Workplace-Name: ENSIT Engineering School Tangier, Morocco
Author-Name: Mostafa ABAKOUY
Author-Email: m.abakouy@uae.ac.ma
Author-Workplace-Name: National School of Business and Management of Tangier, Abdelmalek Essaâdi University, Morocco
Title: Gender and Entrepreneurship: Integrating Well-being Dimensions for Women Entrepreneurs in Morocco's Industrial Ecosystem
Abstract: This study examines gender disparities in entrepreneurship within Morocco's emerging economy, investigating how organisational culture, work-life balance, physical infrastructure, and career development affect women entrepreneurs' success. Building on recent research in women's workplace well-being in industrial contexts, this study extends theoretical frameworks to the entrepreneurial ecosystem through a multi- criteria decision-making approach. A fuzzy TOPSIS methodology was employed to prioritise determinants across three dimensions: environmental factors, entrepreneurial capabilities, and individual characteristics. Data from 180 women entrepreneurs across four sectors (manufacturing 40%, technology 30%, services 20%, trade 10%) in Morocco's three major economic regions (Casablanca-Settat, Tangier-Tétouan-Al Hoceïma, Rabat-Salé-Kénitra) were analysed using linguistic weights and triangular fuzzy numbers. Results reveal that career development and empowerment (closeness coefficient: 0.847), followed by organisational culture adaptation (0.723), are the most critical factors influencing women entrepreneurs' success. Gender-sensitive support systems and inclusive leadership significantly moderate entrepreneurial outcomes. This study integrates gendered organisations theory with entrepreneurship research, offering systematic prioritisation of gender-specific barriers in Morocco's entrepreneurial landscape, with actionable implications for policymakers and support institutions. This study employs a Multi-Criteria Decision-Making (MCDM) approach (Fuzzy TOPSIS), where the reported coefficients (e.g., 0.847; 0.723) represent ranking scores rather than statistical parameters.   Classification JEL: O16, L26, J16, O15 Paper type: Empirical Research
Keywords: women's well-being, multi-criteria decision-making, emerging economies, entrepreneurial success, gender equality
Journal: International Journal of Accounting, Finance, Auditing, Management and Economics
Pages: 103-129
Volume: 7
Issue: 4
Year: 2026
File-URL: https://ijafame.org/index.php/ijafame/article/view/2347
File-Format: text/html
File-URL: https://ijafame.org/index.php/ijafame/article/view/2347/2403
File-Format: application/pdf
Handle: RePEc:aoa:journl:v:7:y:2026:i:4:p:103-129