Template-Type: ReDIF-Article 1.0 Author-Name: Samira OUDRAY Author-Email: samira.oudray@etu.uae.ac.ma Author-Workplace-Name: Faculty of Law, Economics and Social Sciences of Tetouan Abdelmalek Essaâdi University, Morocco Author-Name: Jamal BERRAD Author-Email: jberrad@uae.ac.ma Author-Workplace-Name: Faculty of Law, Economics and Social Sciences of Tetouan Abdelmalek Essaâdi University, Morocco Title: The Potential of Green Crowdfunding for Financing Eco-entrepreneurship in Morocco: A Narrative Literature Review Abstract: Faced with environmental challenges and the need to support a transition to a green economy, Morocco is exploring innovative solutions to finance green entrepreneurship projects. Among these solutions, green crowdfunding is emerging as a promising one, allowing citizens to involve themselves in ecological initiatives and fund green projects and activities. This article examines green entrepreneurship and the challenges it faces, highlighting the issue of financing, in Morocco and around the world. It also explores the potential and advantages of green crowdfunding for financing green activities. To do so, this study adopts a narrative literature review approach, particularly suited to interdisciplinary and emerging topics such as green crowdfunding. This approach allowed integrating existing knowledge on eco-entrepreneurship and green crowdfunding by referring to scientific articles and institutional reports, particularly within the Moroccan context. Therefore, first, we discuss the concepts of "eco-entrepreneurship" and "green crowdfunding" as well as the emerging links between them. Second, we identify the potential of green crowdfunding for financing eco-entrepreneurship in Morocco and suggest that, although green crowdfunding can play a crucial role in the development of the country's eco-entrepreneurship, additional efforts are needed to raise public awareness, develop a suitable regulatory framework, and encourage partnerships between the public and private sectors. JEL Classification: L26 Paper type: Theoretical Research  Keywords: Green entrepreneurship, green crowdfunding, Sustainable development, Morocco Journal: International Journal of Accounting, Finance, Auditing, Management and Economics Pages: 402-415 Volume: 6 Issue: 7 Year: 2025 File-URL: https://ijafame.org/index.php/ijafame/article/view/1975 File-Format: text/html File-URL: https://ijafame.org/index.php/ijafame/article/view/1975/1983 File-Format: application/pdf Handle: RePEc:aoa:journl:v:6:y:2025:i:7:p:402-415