Template-Type: ReDIF-Article 1.0
Author-Name: Abdelmonaïm Abourrig
Author-Email: abdelmonaim.abourrig@edu.uiz.ac.ma
Author-Workplace-Name: Faculty of Law, Economics and Social Sciences, Ibn Zohr University of Agadir, Morocco
Title: Social influence in Predicting Islamic banking acceptance: Evidence from Morocco
Abstract: After four decades of existence, Islamic banking faces a serious problem of acceptance. Indeed, market share of Islamic financial institutions in Muslim countries is still very low. The aim of this study is to present a model based on social factors to predict Islamic banking acceptance. The model uses subjective norms, descriptive norms and Islamic identity as predictors of intention to use Islamic banking products. A survey was conducted among a sample of 481 potential customers of Islamic banks in Morocco. The results confirm the ability of the proposed model to predict 44% of intention to accept their products and services. The three constructs had a significant positive effect on intention to use Islamic banking products.
Keywords: Islamic Banking Acceptance, Islamic identity, Subjective norms, Descriptive norms, social factors
Journal: International Journal of Accounting, Finance, Auditing, Management and Economics
Pages: 42-56
Volume: 2
Issue: 2
Year: 2021
File-URL: https://ijafame.org/index.php/ijafame/article/view/111
File-Format: text/html
File-URL: https://ijafame.org/index.php/ijafame/article/view/111/111
File-Format: application/pdf
Handle: RePEc:aoa:journl:v:2:y:2021:i:2:p:42-56