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Tagou Kueti, V., Dongmo Feulefack, P.A., Assogo, A. and Nguebang Tazangmo, H.F. 2021. The moderating effect of gender on the influence of the atmosphere of drinking establishments and the behavioral reactions of Cameroonian consumers. International Journal of Accounting, Finance, Auditing, Management and Economics. 2, 5 (Sep. 2021), 736-748. DOI:https://doi.org/10.5281/zenodo.5541593.