Impact of the transparency of commercial banks in Morocco on the confidence of client companies: proposal and validation of a measurement scale

Abstract

This article proposes to shed light on the impact of banking transparency on inter-organizational trust relationships. Transparency has been identified as a factor influencing the level of trust. However, there is little empirical evidence to support these claims. Our research aims, through a quantitative study that was conducted with approximately 200 partner firms of Moroccan commercial banking selected according to the convenience sampling method, to study and operationalize our key concepts in the Moroccan context. The objective is to inform us about the statistical representativeness of our sample, but especially to retain from the outset the items that measure our different latent constructs. The evaluation of the measurement scales was done in three steps: the first step is the validation of the measurement instrument by the survey, a second step involves the exploratory factor analysis (EFA) of the scale through SPSS software. And a third step will allow us to use the structural equation models to test the measurement models (SEM) by opting for the LISREL method. Based on the results, we noted that the measurement scales of our variables are reliable, as well as the majority of the selected items do not give rise to violations or outliers to the normality of the distribution or the factorization.

Keywords: Transparency, trust, measurement scales; Exploratory Factor Analysis. Confirmatory factor analysis

JEL Classification :

Paper type: Empirical research