The determinants of online purchasing during the Covid-19 period: A quantitative approach “post containment study”
In this research, we consider the proposal of a model that includes the factors that have explanatory power in the behavioral intentions, with regard to purchases via the web channel, especially in epidemiological periods (Covid-19). Thus, the variables: attitude, perceived usefulness, perceived risk of contagion, and behavioral intention, were retained by the literature, to which we added the perceived risk of contagion, which is a factor related to the context of the Covid-19. We carried out an empirical study and a series of statistical analyses using the multiple linear regression model, which allowed us to determine the explanatory power of perceived usefulness and attitude with the intention to make purchases via the web channel during the Covid-19. Also, another result reached, the factor perceived risk of contagion acts weakly on the intention to realize purchases on the Web in the period of the sanitary crisis.
Copyright (c) 2021 Ayoub Bourchich, Boubker Nejjar
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