La relation client et le boycott : proposition d’un modèle conceptuel de gestion de crise relationnelle

Soukaina Chahidi; Boubker Nejjar

doi:10.5281/zenodo.5730586

Customer relations and the boycott: proposal for a conceptual model for relational crisis management

Soukaina Chahidi Faculty of Law, Economics and Social Sciences of Souissi, Mohammed V University of Rabat, Morocco
Boubker Nejjar Mohammed V University of Rabat, Morocco

DOI: https://doi.org/10.5281/zenodo.5730586

Keywords: Brand-Customer Relationship, Boycott, Relational-Crisis, Confidence, Performance

Abstract

Boycott is a recurring social phenomenon that can affect any organization or company, it has adverse economic, social and relational effects, as it can run the risk of affecting the relationship between the customer and the company or the brand.

JEL Classification : L19

Paper type: Theoretical Research

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Published

2021-11-27

How to Cite

Chahidi, S., & Nejjar, B. (2021). Customer relations and the boycott: proposal for a conceptual model for relational crisis management. International Journal of Accounting, Finance, Auditing, Management and Economics, 2(6-1), 213-226. https://doi.org/10.5281/zenodo.5730586