Investing in Human Capital: emergency to the economic effects of Corona virus and guarantee the performance of Moroccan SMEs

Abstract

Currently, the corona virus epidemic has impacted almost all companies that try as they can, to maintain their performance. It should be noted that a country’s wealth is no longer limited to GDP, but also concern new indicators of wealth. Indeed, we are referring to intangible capital which corresponds to the value accumulated by a country in the form of human capital. Since Man is the end and the means of development, Feumeto (2007) states in this sens that ‘improving public health nutrition and education must be a priority of any government committed to the fight against poverty. For healthy, well-nourished and well-trained human beings are the main players in development”.

The aim of our article is to demonstrate how human capital can be a real economic issue that guarantees the performance of the Moroccan SME despite the difficulties encountered in the wake of the economic effects of the current outbreak of Covid 19.

For the methodology followed, we chose the “interpretive” epistemological posture, and the ‘hypothetical-deductive” research approach. We opted for a questionnaire and half-directional interviews ( which were privileged materials) that allowed us to have a real analysis of the concrete. We followed the method mostly followed in management sciences, the deductive model, starting with a theoretical analysis, with led us to testable proposals, and then to field verification via a representative sample of 175 Moroccan SMEs.

The results show that social performance leads to the overall performance of the company. If managers value their human capital, they gain in the performance of their business by earning a return on investment. Taking care of its employees, leads to their satisfaction, which leads to their performance, and this leads directly to a performance of the company?